About Day's Motor Group

The company was started in 1926 by my Grandfather Mr. Charles Edward Manton Day thus the name C.E.M. Day Ltd. A name we sometimes abbreviate to Day's for simplicity. As you can see from this date we have reached our 94th year in business in Swansea and South Wales.

From small beginnings in 1926 we employed eight people in St. Helens Road, Swansea. During the difficult war years the company was run by my auntie Valerie Day. On returning from the war my father Geoffrey Manton Day M.C. (Jimmy Day) took over the running of the company during which time it expanded rapidly. Since Mr. Day's death in 1984 I have been Chairman and Managing Director, ably supported by Miss Jill Day my sister, Fellow Directors, Senior Managers and other employees. The company has remained in private ownership since 1926.

Now the company employs in the region of 600 people throughout South Wales, one of the largest private employers in the area.

The history of the company has been punctuated by progressive development, expansion and success, resulting in the company today being the largest Welsh based dealer group within Wales and within the top fifty dealer groups nationally. With group turnover in excess of £200 million pounds sterling.

Since its inception our company has been at the forefront of change and innovation receiving many awards from both the manufacturer and other external bodies. In 1989 and 1996 through to 2011 we received the European Ford Chairman's Award for outstanding customer satisfaction, a total of 16 Awards with the last 15 consecutive. In 1992 we achieved recognition as a B.S.I. registered company, and achieved national recognition as an Investors In People organisation in early 1995.

Undoubtedly the commitment and enthusiasm displayed by all our staff has contributed significantly to our success. Our focus for the future is to maintain this culture of continuous development to the benefit of our customers, our company and our employees.