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About Day's Motor Group

Day's Motor Group are currently celebrating their 96th Anniversary!

With multiple premises spread across South and West Wales (including in Swansea, Bridgend and Cardiff) and also in Bristol, Exeter and Shrewsbury, Day's is the No. 1 choice for all of your motoring needs.

Welcome message from Graham M. Day F.C A

The company was started in 1926 by my Grandfather Mr. Charles Edward Manton Day thus the name C.E.M. Day Ltd. A name we sometimes abbreviate to Day's for simplicity. As you can see from this date we have reached our 96th year in business in Swansea and South Wales.

From small beginnings in 1926 we employed eight people in St. Helens Road, Swansea. During the difficult war years the company was run by my auntie Valerie Day. On returning from the war my father Geoffrey Manton Day M.C. (Jimmy Day) took over the running of the company during which time it expanded rapidly.  Since Mr. Day's death in 1984 I have been Chairman, ably supported by Miss Jill Day my sister and my son Russell Day who is CEO & Managing Director, along with Fellow Directors, Senior Managers and other employees. The company has remained in private ownership since 1926.

Now the company employs in the region of 600 people throughout South Wales, one of the largest private employers in the area.

The history of the company has been punctuated by progressive development, expansion and success, resulting in the company today being the largest Welsh based dealer group within Wales and within the top fifty dealer groups nationally. With group turnover in excess of £200 million pounds sterling.

Since its inception our company has been at the forefront of change and innovation receiving many awards from both the manufacturer and other external bodies.  We have received in excess of 20 of the European Ford Chairman's awards, with the most recent being in 2020.

In 1992 we achieved recognition as a B.S.I. registered company, and achieved national recognition as an Investors In People organisation in early 1995.

Undoubtedly the commitment and enthusiasm displayed by all our staff has contributed significantly to our success. Our focus for the future is to maintain this culture of continuous development to the benefit of our customers, our company and our employees.

Graham Day


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